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Assuaged Privacy Policy

UPDATED 05-21-2022

At Assuaged Foundation, Inc., and Assuaged, Inc., dba Be Your Highest, we are committed to protecting your privacy. This Privacy Policy applies to our Websites (assuaged.com) and (beyourhighest.com) and Subscription Service and governs our data collection, processing, and usage practices. By using our Website and Subscription Service, you consent to the data practices described in this Privacy Policy. If you do not agree with the data practices described in things Privacy Policy, you should not use our Website or Subscription Service.

Note: We periodically update this Privacy Policy, so please occasionally check back for any revisions. If you have any questions regarding this policy, please don't hesitate to contact us.

1. Privacy Policy for the Assuaged Foundation, Inc., and Assuaged, Inc., dba Be Your Highest websites, mobile app, and services

Elements of our Privacy Policy include the following:

  • The categories of personally identifiable information (“PII“) we collect.
  • How we disclose your information.
  • How you can change your information.
  • What type of security we use to protect your information.
  • How we may change this Privacy Policy.

By submitting PII through our Websites, you agree to the terms of this Privacy Policy, and you expressly consent to the processing of this PII by our Privacy Policy.

This Privacy Policy also describes how Assuaged, Inc., dba Be Your Highest at beyourhighest.myshopify.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

We use Hubspot to power our online educational platform and 501(c)(3) (assuaged.com). You can read more about how Hubspot uses your Personal Information here: https://legal.hubspot.com/privacy-policy

We use Shopify to power our online store (beyourhighest.com). You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

Who We Are. The Assuaged websites and its services, including the Mobile App and Missions, is owned by Assuaged Foundation, Inc., and Assuaged, Inc., dba Be Your Highest Information collected by Assuaged’s websites, app, email contact, or other methods of communication are all collected by Assuaged, Inc.

A Note About Children. We do not intentionally gather PII about visitors who are under the age of 16 unless they apply for our High School Internship program given parental consent. Our high-school internship program is limited as we only accept two students yearly. Our Websites and Subscription Service are not intended for or targeted at children under 16, and we do not knowingly or intentionally collect information about children under 16. If you believe that we have collected information about a child under 16, please contact us so that we may permanently delete the information.

A Note To Users Outside Of The United States. Your PII may be processed in the country in which it was collected and in other countries, including the United States, where laws regarding processing of PII may be less stringent than the laws in your country.


By Assuaged Foundation, Inc., and Assuaged, Inc., dba Be Your Highest. If you contact us via e-mail, we will collect your name and e-mail address, as well as any other content included in the e-mail, to send you a reply. When you post messages on the bulletin board, chat room, blog or forum of our Websites, the information contained in your posting will be stored on our service provider’s servers.

By Cookies. A cookie is a small text file stored on a user’s computer for record-keeping purposes such as site visitation. We use cookies on our Websites. We do not link the information we store in cookies to any PII you submit while on our Websites. If you choose to disable cookies, some areas of our Websites may not work properly.

By Disclosure for a business purpose: shared with our processor Shopify.

While you don't need to provide any information in order to explore and enjoy our Websites, we do collect Navigational Information.

In addition, we sometimes request that you provide Personal Information when you're seeking certain things from us (like our downloadable eBooks or guides, for example).

"Navigational Information" refers to information about your computer and your visits to our websites, such as your IP address, geographical location, browser type, referral source, length of visit, and pages viewed.

"Personal Information" refers to any information that you voluntarily submit to us and that identifies you personally, including contact information, such as your name, email address, company name, address, phone number, and other information about yourself or your business. Personal Information can also include information about any transactions, both free and paid, that you enter into via our Websites, and information about you that is publicly available on the Internet, such as from Facebook, LinkedIn, Twitter, Instagram and Google, or publicly available information that we acquire from service providers.


Aggregate Information (non-personally identifiable). We share aggregated demographic and usage information about our Website users with our business partners, such as product data providers, food manufacturers, and retail stores. This information does not identify individual users. We do not link aggregate user data with PII.

Legal Disclaimer. We reserve the right to disclose your PII as required by law and when we believe that disclosure is necessary to protect our rights (or those of our Website users) and/or to comply with a judicial proceeding, court order, or legal process served on our Websites.

Disclosure to Third Party Service Providers. We may share your PII with our third party service providers to provide you with the Websites and Services. Except as otherwise stated in this Privacy Policy, these third party service providers are required not to use your PII other than to provide the services requested by Company. You expressly consent to the sharing of your PII with our service providers for the sole purpose of providing services to you.

Marketing. We do not share your PII with third parties for promotional purposes unless you have opted-in to such disclosure. If you have opted-in to have your PII shared, to opt-out from receiving further communications from any third party that is not our agent or service provider, please contact that marketing partner/affiliate directly. We will only contact you with promotional, product usage and customer service emails if you opt-in by providing us with your email address. When you receive such emails from us, you may indicate a preference to stop receiving further emails from us, and you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the e-mail you receive. Despite your indicated e-mail preferences, we may send you notices of any updates to our Terms of Service or Privacy Policy.

Links To Other Websites. If you click on a link to a third party site, you will leave the site you are visiting and go to the site you selected. Because we cannot control the activities of third parties, we cannot accept responsibility for any use of your PII by such third parties, and we cannot guarantee that they will adhere to the same privacy practices as Assuaged. We encourage you to review the Privacy Policies of any other service provider from whom you request services.

Bulletin Boards/Chat Rooms/Blogs/Forums. If you use a bulletin board, chat room, blog or forum on our Websites, you should be aware that any PII you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the PII you choose to submit in these forums.

Social Media (Features) and Widgets. Our Web site includes Social Media Features, such as the Facebook Like button and Widgets, such as the Share this button or interactive mini-programs that run on our site. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it.

We never sell your personal information. Ever.

We will never sell your Personal Information to any third party. 

We use your personal information to make your web experience better.

In addition to the uses identified elsewhere in this Privacy Policy, we may use your Personal Information to improve your browsing experience by personalizing our Websites and to improve the Subscription Service with more targeted content.

If you choose to download something from our site (or some similar action), you will need to provide, at the very least, an email address. We will use this email address to deliver the item you've asked for or to provide further directions on how to obtain it. You may receive further communications from Assuaged Foundation, Inc., and Assuaged, Inc., dba Be Your Highest, that we deem relevant to your business. That said, you are always in control and can unsubscribe yourself from these communications at any time by clicking on the "unsubscribe" link at the bottom of every email or contacting us via phone, email, snail mail, or through our contact page.

At that point, we won't email you any further communications unless at some point you change your mind and you decide to provide your expressed consent. We do this because we strive to be in compliance with the United States' CAN-SPAM Act and the European Union's GDPR.

For (beyourhighest.com) your personal information will be processed in the USA. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.


Service-related Announcements. We will send you strictly service-related announcements on rare occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an email.

Customer Service. Based upon the PII you provide us, we may send you a welcoming email to verify your username and password. We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We will communicate with you by email.

Updating Personally Identifiable Information. If your PII changes, or if you no longer desire our service, you may update or deactivate it by making the change on our member information page, by emailing our Customer Support at hello@assuaged.com, at the contact information listed below. We will respond to your request within 30 days.


We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services contact us at hello@assuaged.com. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.


The security of your PII is important to us. We follow accepted industry standards to protect the personally identifiable information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your PII, we cannot guarantee its absolute security.


If we decide to change our privacy practices, we will post those changes to this Privacy Policy, the home page, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this Privacy Policy at any time, so please review it frequently. If we change how we use your personally identifiable information, we will notify you here, by email, or through a notice on our home page. Any material changes to this Privacy Policy will be effective upon the earlier of thirty (30) calendar days following our dispatch of an e-mail notice to you or thirty (30) calendar days following our posting of notice of the changes on our Websites. These changes will be effective immediately for new users of our Websites.


The CCPA applies to any for-profit entity doing business in California that collects and controls the processing of a consumer’s personal information and also satisfies ANY one of the following thresholds:

  • Exceeds $25 million gross revenue annually;
  • Handles the personal information of 50,000 or more California consumers, households, or devices annually; or
  • Derives more than 50% of annual revenue from selling consumers' personal information.

The CCPA also applies to any business that controls or is controlled by an entity that meets one of the above criteria and shares common branding with that entity. Non-profit organizations do not need to comply with the CCPA unless they are owned by, control, or share branding with a for-profit business.

Assuaged Foundation is a 501(c)(3) non-profit organization and we do not engage in any of thresholds mentioned nor do we ever share private information outside of our organization.

Assuaged, Inc., dba Be Your Highest is for profit, however, does not meet any of the above criteria.


The “Pinterest Tag” (individual code segment) from Pinterest Inc., 33271 Green Valley Lake Rd, # 8502 Green Valley Lake, CA, USA, (“Pinterest”) is embedded on our websites.

Using the Pinterest tag, Pinterest is able to identify the visitors to our websites as a target group for displaying ads (“Pinterest ads”). Accordingly, we use the Pinterest tag so that our targeted Pinterest ads will only be displayed to Pinterest users who have actually shown an interest in our websites or who meet specific criteria (e.g. interest in specific topics or products that are determined based on the websites visited) which we indicate to Pinterest (known as “ActAlike Audiences”). Using the Pinterest tag, we also aim to ensure that our Pinterest ads match the potential interest of users and are not bothersome. In addition, we can also use the Pinterest tag to trace the efficacy of Pinterest ads for statistical and marketing purposes by seeing whether users were forwarded to our websites after clicking on a Pinterest ad (known as “Conversion”).

The Pinterest tag will only be activated if you have granted us your voluntary consent (in accordance with Art. 6 (1) a GDPR) in our request under cookie settings. You may withdraw or modify your selection there at any time with future effect (see Section 3).

All data that is collected remains anonymous to us and does not allow us to draw conclusions about the identity of the user in question. Data is collected concerning device information (e.g. type, brand), the operating system used, the IP address of the device used, the time of access, the type and content of the campaign, the reaction to the respective campaign (e.g. completed purchase, newsletter subscription) as well as device identifiers that consist of individual features of the end device. This enables us to recognize your end device on our websites.

If you log in to your Pinterest account after visiting our websites or if you visit our websites while logged in, this data may be stored and processed by Pinterest. Pinterest may potentially connect this data with your Pinterest account and also use it for their own marketing purposes. Further information can be found in Pinterest’s privacy policy: policy.pinterest.com/de/privacy-policy. You can object to this specific data processing at any time by deactivating the relevant settings in your Pinterest account help.pinterest.com/en/article/personalization-and-data at any time under “Personalization” or make adjustments to the cookie settings.


The information below provides details about the content of our newsletter. It also explains our subscription and mailing procedures, the methods we use for performing statistical analysis and your rights to object. When you subscribe to our newsletter, you are consenting to receive the newsletter and to the procedures described.

Content of the newsletter

We only send the newsletter to recipients who have provided their consent in accordance with Article 6 (1) a GDPR or when it is legally permissible to do so. If, in relation to a subscription to the newsletter, the content of the newsletter is described in specific terms, this will serve as an essential basis for the user providing consent. Our newsletter contains information about our offers and promotions as well as about our company. It may also include information that specifically refers to blog posts, our services, or our online presence.

Using the mailing service provider “Hubspot”

We have commissioned Hubspot as a third-party service provider to distribute and analyze our newsletter. Furthermore, we use an online subscription service through HubSpot, Inc., 25 First Street, 2nd Floor, Cambridge, MA 02141 USA. To understand how HubSpot's subscription service works, we're quoting directly from HubSpot's privacy page regarding this matter:

"Our online Subscription Service allows any company that uses it (our customers and HubSpot itself) to create and share marketing, sales and customer service content. The Subscription Service can also be used to help organize sales data about a company’s sales pipeline (e.g., leads, customers, deals, etc.). The information added to the Subscription Service, either by site visitors providing their contact information or when a Subscription Service user adds the information, is stored and managed on our service providers' servers. This information is then used to contact visitors about their interest in the company's goods or services and interact with the company. HubSpot provides the Subscription Service to our customers for their own marketing, lead generation, and customer service needs, and we use it to meet HubSpot’s related needs." – HubSpot privacy policy, Feb 2022

HubSpot's agreement with Assuaged Foundation, Inc., and Assuaged, Inc., dba Be Your Highest, prohibits us from using the Subscription Service to collect, manage, or process Sensitive Information. "Sensitive Information" refers to credit or debit card numbers, personal financial account information, Social Security numbers, Social Insurance numbers, passport numbers, driver's license numbers or similar personal identifiers, racial or ethnic origin, physical or mental health condition or information, or other financial or health information.

NOTE: HubSpot is NOT responsible for the information we collect.

When you subscribe to our newsletter, the data (e.g. e-mail address) you provide during the registration process will be forwarded to Hubspot and stored there. The service provider is based in the USA and the data is processed on servers in the USA.

Your Opt-Out Rights Regarding Your Personal Information

If you provide us with your Personal Information, you have the following rights with respect to that information:

  • To review the user information that you have supplied to us
  • To request that we correct any errors, outdated information, or omissions in user information that you have supplied to us
  • To request that your user information not be used to contact you
  • To request that your user information be removed from any solicitation list that we use
  • To request that your user information be deleted from our records

To exercise any of these rights, please contact us. We will promptly change, correct, or delete your information and notify you of the action we have taken.

To Unsubscribe from Our Communications

You may unsubscribe from our marketing communications by clicking on the "unsubscribe" link located on the bottom of our emails, by contacting us, or by clicking the link below. Customers cannot opt out of receiving transactional emails related to their accounts.

Who Has Access to Your Personal Information?

Assuaged Foundation, Inc., and Assuaged, Inc., dba Be Your Highest, employees have access to your personal information, and we also employ other companies and people to provide services (such as website development, for example) and they have access to your information, as well. These people understand that your Personal Information is confidential and can only be used in accordance with this privacy policy. 

On rare occasions, a trusted third party might ask us about the demographic makeup of our contact database. In these instances, we might provide statistical information about our database in aggregate, but never any information that could be used to identify any individual user.

We Keep Your Personal Information Secure

We use a variety of security technologies and procedures to help protect your Personal Information from unauthorized access, use, or disclosure.

Retention of Personal Information

We retain Personal Information that you provide us as long as we consider it potentially useful in contacting you about the Subscription Service or our other services, and then we securely delete the information. We will delete this information from the servers at an earlier date if you so request, as described in the opting out and unsubscribing sections above.

International Transfer of Information

Assuaged Foundation, Inc., and Assuaged, Inc., dba Be Your Highest, is based in the United States, but we have serviced customers in other countries, as well. This Privacy Policy shall apply even if we transfer Personal Information to other countries.

What Happens If We Go Away?

If we (or our assets) are acquired by another company, whether by merger, acquisition, bankruptcy, or otherwise, that company would receive all information gathered by our Websites and the Subscription Service.

Important! Compelled Disclosure

We reserve the right to use or disclose your Personal Information if required by law or if we reasonably believe that use or disclosure is necessary to protect our rights or to comply with a law, court order, or legal process.

Your Personal Information and Social Media, External Websites, and Public Forums

Social Media

Our Websites includes Social Media Features, such as the Facebook sharing button. These features may collect your IP address, which page you are visiting on our sites, and may set a cookie to enable the feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Websites. This Privacy Policy does not apply to these features. Your interactions with these features are governed by the privacy policy and other policies of the companies providing them.

External Websites

Our Websites occasionally provides links to other websites. We are not in control of these websites, so we're not responsible for the content and privacy practices of these websites. These links do not constitute our endorsement of these other websites, their content, their owners, or their practices.

How We Use Navigational Information

We use Navigational Information to operate and improve our Websites and the Subscription Service. Read below for specifics.


We use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web server. Cookies are not used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a Web server in the domain that issued the cookie to you. One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize pages on our Websites, or register for the Subscription Service, a cookie helps us to recall your specific information on subsequent visits in what is referred to as "Smart Content". When you return to the same Website, the information you previously provided can be retrieved, so you can easily use the customized features.

Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience interactive features on our Websites or Subscription Service. We keep track of pages you visit in order to determine the most popular or most used. This data is used to deliver better customized content and promotions.

Log Files

We may collect demographic information, such as your ZIP code, Postal code, age, gender, preferences, interests, and favorites using log files that are not associated with your name or other personally identifying information.

There is also information about your computer hardware and software that we automatically collect. This information can include your IP address, browser type, domain names, access times, and referring website addresses. For these purposes, we do link this automatically-collected data to Personal Information, such as name, email address, address, and phone number.

Third Party Tracking Technologies

The use of cookies (such as flash cookies) and web beacons by any tracking utility company is not covered by our privacy statement. We do not have access or control over these third party tracking technologies.


Any questions about this Privacy Policy should be addressed to hello@assuaged.com.